Ethan Willis is one of the most important voices in high performance today.” –Brendon Burchard
Your Greatest Life Begins When You Live For a Purpose Bigger Than Your Own
Discover the science behind how Humility doesn’t diminish your strengths. It amplifies them.
A Perspective Shift the World Needs
“If you are hungry for more impact, more fulfillment, and more growth, Humble Power will challenge the way you think about success and unlock a deeper source of strength. Ethan Willis delivers a perspective shift the world urgently needs right now.”
–Tony Robbins
#1 New York Times Bestselling Author and Global Entrepreneur
Ego is Costing You Results
In your business, your leadership, your relationships, and your growth.
Researchers set out to find what predicts career performance. One trait outperformed every other factor they measured.
It was humility.
The quality you thought showed weakness may be the one quietly deciding who outperforms everyone else in the room.
Do you ever feel like this?
Ethan Willis Understands
Why High Performers Hit a Ceiling
He’s spent two decades alongside the most driven people in the world. The pattern is always the same.
They push harder, work longer, and still fall short of what they know they’re capable of. He’d know — that work spans more than 5,000 employees and 200,000 coaching sessions across 100 countries. Along the way, he co-authored a #1 New York Times bestseller, won the Ernst & Young Entrepreneur of the Year award, and earned a Harvard Business School education.
The performers who broke through weren’t the ones carrying it all alone. They were the ones who’d found a power and purpose beyond their own.
This is where Humble Power comes in.
It’s Your Competitive Advantage to Get Results
It feels counterintuitive, but when you act in humility, you leverage strength, influence, and capacity that multiplies results.
Here’s what Humble Power
looks like in action:
Humility gives you greater impact, deeper fulfillment, and more aliveness.
The Roadmap Inside the Book
Three shifts. Each one compounds the last.
STAGE 1
Humble Self
Multiply Yourself
Trade ego and complacency for impact and courage. You start building a life aligned with what matters to you.
STAGE 2
Humble Relationships
Multiply Your Connections
Honesty, gratitude, forgiveness, and service turn your relationships from a source of friction into your greatest advantage.
STAGE 3
Humble Leadership
Multiply Your Influence
The leaders who win don’t just get results — they multiply people. You learn to build a culture that keeps growing whether you’re in the room or not.
What Becomes Possible?
“What I want for you is the leverage to live the life you really want.”
–Ethan Willis
The Biggest Names in Personal Growth Are Talking About Humble Power
This book is a lighthouse in a world
drifting into darkness. Humble Power will help you navigate to a dramatically better way of living and leading. If you are hungry for more impact, more fulfillment, and more growth, this is the book the world urgently needs right now.“
Brendon Burchard
#1 New York Times Bestselling Author of High Performance Habits
If you are hungry for more impact
more fulfillment, and more growth, Humble Power will challenge the way you think about success and unlock a deeper source of strength. Ethan Willis delivers a perspective shift the world urgently needs right now.”
Tony Robbins
#1 New York Times Bestselling Author and Global Entrepreneur
In a world that rewards ego
and performance, this book is a wake-up call. With powerful stories and science-backed research, Ethan Willis makes one thing clear: humility is the way to level up. Humble Power won’t just make you a better leader at work. It will make you a better human at home.”
Mel Robbins
#1 New York Times Bestselling Author of The Let Them Theory
In this book,
Ethan Willis offers a thoughtful guide to leading with humility, clarity, and purpose in a world that often rewards the opposite.”
Jay Shetty
#1 New York Times Bestselling Author of Think Like a Monk
I couldn’t agree more
with the thesis of humble power. The highest human need is the need to be part of and in service to something larger than yourself. And the paradox is that by thinking about other people, you become your best self.”
Angela Duckworth
Author of Grit and MacArthur Fellow
Humble Power reveals
a refreshing truth that can change your life: when you stop living for validation and start living for causes bigger than yourself, you unlock the deepest power within you.”
Jamie Kern Lima
New York Times Bestselling Author of Worthy
Highest performance comes from
staying grounded when the stakes are highest. Humble Power doesn’t just inspire, it equips you to expand your influence and achieve at a higher level.”
Scott O’Neil
CEO of LIV Golf | Former CEO of the Philadelphia 76ers
Humble Power is a brilliant book
and strikes deep at the root of growth and leadership. This is the gateway attribute to all other forms of growth and influence.”
Dr. Ben Hardy
Organizational Psychologist and Founder of Scaling.com
In a world obsessed with validation
and performance, Humble Power is a masterclass in what it truly takes to level up. Ethan Willis provides the ultimate playbook for anyone ready to drop the ego, build unshakeable trust, and lock in a deeper source of lasting strength.”
Trent Shelton
Bestselling Author, Motivational Speaker, & Former NFL Wide Receiver
When you combine the most influential
person in the room with the most humble, the result is Ethan Willis. In Humble Power, Ethan explains why leaders who stay teachable, approachable, and people-focused are the ones who build the best teams and strongest businesses.“
Harvey Mackay
#1 New York Times Bestselling Author
A Note From Ethan
For years, I believed the next level always came from doing more. Working harder. Learning more. Building more. Accomplishing more.
But after two decades of researching and coaching high performers, I began noticing something I couldn’t unsee. The people who created extraordinary impact weren’t necessarily more talented, more intelligent, or more ambitious. They had learned something different — something I hadn’t.
When I looked honestly at my own leadership, my relationships, my growth, I realized the next level of fulfillment and contribution I was chasing wasn’t going to come from working harder and doing it on my own. I realized my ego was limiting my impact.
I knew I would need to approach life and business differently. I realized humility would allow me to break through my plateau. It was going to come from me tapping into what I had witnessed in those I admired most. I experienced a new sense of strength that was beyond my own. I began calling it my Humble Power. And it’s a journey I’m still on.
That’s why I wrote this book — not to talk you into becoming a different person, but to help you multiply the strengths you already have and become more of the leader, parent, entrepreneur, and friend you already are.
Less Ego. More Impact. Better Results.
BONUSES EXPIRE SOON
Pre-Order Today
and Get $414 in FREE Bonuses!
BONUS #1
3 Chapters of Humble Power in Audio + PDF
Listen to and read three chapters of the audiobook narrated by Ethan Willis, plus a foreword by Brendon Burchard.
Value $19
BONUS #2
The Humble Power Assessment
Find out how you rate across the seven dimensions that turn humility into purpose, influence, and results.
Value: $49
BONUS #3
Humble Habits Group Coaching Session
Join a free live group coaching session and turn the ideas in the book into a plan you will run over the next 90 days.
Value $249
BONUS #4
The Humble Habits Workbook
Short, practical lessons to help you apply the principles of Humble Power in everyday life.
Value $97
How to Claim Your Bonuses
Step 1
Click a retailer below to pre-order Humble Power.
Come back with the Order #;
you’ll need it for step 2.
Step 2
Submit your order number and email here.
Step 3
Get immediate access to your bonuses and exclusive launch content.
Frequently Asked Questions
Q: I already pre-ordered. Can I still get the bonuses?
Absolutely. Just submit your order number using the form above.
Q: When will I receive my bonuses?
Within 1-2 weeks after your order is verified. Some exclusive content releases on launch day in early September.
Q: Is the audiobook the complete book?
No. It includes the foreword and first three chapters of the audiobook narrated by Ethan Willis, along with exclusive companion resources and guided reflections.
This Book Works
Ego gets heavier the longer you carry it alone. Humble Power is what makes it lighter. It’s not because you’re doing less, but because you’re tapping into capacity beyond your own.
Humility doesn’t diminish your strengths. It multiplies them.
Let me show you how.